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商品編號： E586 出版日期： 2015/12/18 作者姓名： Mandelbaum, Fern;Pohlmeyer, Susan 商品類別： Entrepreneurship 商品規格： 16p 再版日期： 地域： California 產業： Mobile devices and personal computers;Retail trade 個案年度： -
商品敘述：
This case explores the Branch Metrics'' cofounders'' early days as a team and their pursuit of a viable idea for their startup. The three original cofounders, who met in business school, transformed their business concept entirely several times before finding the idea for Branch Metrics. Starting with a fitness collar for dogs, then starting over with developing a mobile application for low-cost, high-quality photobooks, and ultimately developing a deep app-linking solution for mobile developers, the team experienced multiple setbacks and product failures in their first two years as a team. The case explores the lessons learned through these failures, including how to find product-market fit, staying together as a team, maintaining investor relationships, facing burnout, and having difficult conversations.
涵蓋領域：
Teams;Morale;Marketing;Value propositions;Start-ups;Product introduction;Market research;Product launches;Diversity and inclusion
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